1) Design and excellent strategy to achieve the lead/revenue target for B2B & B2C.
2) Excellent knowledge about SEO (On-page & off page optimization).
3) Excellent knowledge about SEM (Google & Bing Ads)
4) B2B & B2C lead generation through SEM and SMM
5) Excellent in increasing organic traffic & leads.
6) Good hands on Social Media Marketing (SMM/SMO)
7) Good experience on LinkedIn platform to generate B2B leads
8) Projecting Monthly/Yearly Leads & Budget.
9) Keyword Research & Analysis for SEO & SEM.
10) Create customized reports in Google Analytics & Web CEO.
11) Personal accountability and ownership of work becoming the subject matter expert.
12) Manage internal analytical and auditing tools to track the performance regularly.
13) Work closely with Design & Development team members to achieve goals successfully.
14) Research and analysis of all available tools to improve SEO Performance.
15) Analysis new updates and algorithms related to SEO/SEM and make changes in system accordingly.
16) Identify the requirements for fulfil the targets of lead generation & ROI.
17) Track ROI on weekly/monthly and yearly basis
18) Good knowledge about optimizing AMP pages.
19) Design strategy for Dynamic content and meta tags optimization.
20) Good hand on optimizing Google Apps.
21) Excellent experience & knowledge of Google Analytics, Google AdWords, Google Search Console, Web CEO and other auditing/analysis tools.
22) Good experience working on latest technologies in Market (Eg. AMP pages, Schemas, OG tags, Reach Snippets etc.)
23) Good understanding and experience of using Schema & Structure data on website.
24) Efficient in Managing lead generation and content agencies.
25) Strong written and verbal communication skills
26) Good experience working with affiliate marketing agencies.
27) Good experience in optimizing budget, CPC, CPL & CPA.Required Candidate profile
2) Strong website analytical skills.
3) Excellent team management skills.
4) Excellent knowledge about AMP pages optimization.
5) Excellent experience in creating dynamic URLs and Content strategies.
6) Good in optimizing mobile apps.
7) Good understanding of business goals and targets.
8) Good knowledge of working on multilingual websites.
9) Good knowledge of working on multi-country websites.
10) Proficient in using MS excel and other MS desktop software.
11) Understanding of web usability, business goal & target.
12) Excellent in creating realistic strategy for lead generation & ROI.
13) Excellent in using LMS, Google ads, webmaster & Analytics tools.
14) Excellent in keywords planner tools.
15) Good in budget, CPC, CPL & CPA optimization.